If you haven’t already started implementing a mobile marketing strategy, then this is definitely the year you need to start. Putting together such strategies is seamless when you have an internet marketing agency on your team.
Mobile devices are taking over the digital realm, which means all brands need to have a content and advertising plan that revolves around mobile marketing. Data shows that people in America are spending more than 10 hours daily on their smartphones. That’s a whole lot of time, which is great news for brands with mobile marketing strategies in the works.
The chances of your ads and content being seen by prospects increases substantially when they are designed responsively. This means your content will display on any device your prospects and customers are using. This is highly essential because most people today are shopping on their phones, as well as looking for businesses like yours.
This shift from desktops to mobile occurred pretty swiftly, which is why many brands are quickly adopting mobile ads as part of their efforts. Stats show that brands are planning to spend 40 percent more on mobile ads in 2017. This is a 38 percent increase from the year 2015.
However, simply buying mobile ads isn’t going to guarantee you the results you’re looking for. You need to master the art of mobile marketing or leverage the expertise of a PPC management company or internet marketing agency in your area.
Ensure Your Ads Are Relevant
Most people keep their smartphones on all day and within arms reach at all times. Because of this personal attachment, it’s important for brands to be sensitive about the ads they push out. All of your mobile ads should be highly relevant to the audience they’re aimed at. They should also be interesting and valuable. Stay away from the old and ineffective methods of bombarding your audience with multiple flashy ads.
Design Unique Campaigns Centered Around Your Customers
If you haven’t already done it, you need to have customer personas created to help you identify with your target audience. If this is too much for you to do, you can always hire an internet marketing agency to do the heavy lifting. You never want to just write ads and post them. Each campaign you create should speak directly to your different customers. This type of personalization will help customers connect with your ads, increasing chances of them clicking on them.
Make Ads for Mobile Screens
Your advertisements should be mobile friendly, so those using tablets and smartphones can easily view them. The page and website your ads drive traffic to should also contain a responsive design. A responsive web design is better because it will allow both mobile and desktop users to view your content with no problems. A desktop-only or mobile-only design will only work against your efforts.
Just make sure the ads you create can be easily read on a mobile device, such as a smartphone. The small screen size can muddle the text if it’s not legible enough. Double check this on your own device as you’re designing them.
Consider Using Native Ads
Today’s consumers are conditioned to ignore ads, which can make marketing to them even harder. One way to work around this issue is to use native advertising. This is when you create ads that don’t really look like ads, and instead blend in with the site. Non-native ads stick out like a sore thumb and are oftentimes ignored by users.
Native ads are designed to have the same colors and font as the rest of the site, so it blends right in. To make your ad even more convincing, you need to ensure the content is valuable and relevant, so people will click on it. Use images to draw in their attention and great information they can obtain for free.
Create a Mobile App
Another way you can use mobile marketing to your advantage is to have an internet marketing agency create a mobile app for your business. This too should be relevant to your audience and only created if it would be a useful addition to their long list of other smartphone apps. In other words, don’t create an app just for the sake of doing it.